Public Relations Practitioners’ Internal Communication Practices in Moha Soft Drinks Industry S.C

Abstract

To examine internal communication practices in Moha Soft Drinks Industry, 106 staff members participated, and data was collected through the survey questionnaire and an in-depth interview using a simple random sampling technique. Descriptive statistics were used to analyze the data. According to the study, the staff had a limited culture of communication with the management group. The direction of the communication was top-down, and there was informal and upward communication. Adequate tools were not available for the bottom-up communication. Among the communication channels used in the organization, memorandum, telephone, and newsletters were the predominant ones; while email, blogs, and face-to-face communication were often
underutilized channels. Researchers recommend that the use of appropriate channels to ensure the quality of information and the use of new media such as blogs, email, Facebook, and encouragement of upward communication: to increase the relationship between employees and managers need to be reconsidered.