Product Portfolio Management and Firm Performance: A Systematic Review

Abstract

Portfolio product management (PPM) involves analyzing, measuring, and optimizing a company's product portfolio to achieve business goals, identify expansion opportunities, and create a roadmap. The main goal of this study was to assess the effect of product portfolio management on firm's performance. This study employed a systematic review methodology, with 49 from 2010 to 2023 existing articles completed on product portfolio management and firm’s performance based on an inclusion/exclusion criterion. The data was collected using a systematic strategy and analysed using content analysis from various sources such as Emerald, Google Scholar, Research Gate, Wiley online library, Tyler, and Francis. To select the article reviews used inclusion and exclusion criteria based on publication date, study design, population, intervention/exposure, outcome, language, and peer-review, ensuring systematic selection and reproducibility of articles.  The findings of this study were collected using a thematic method, which involved extracting previous researchers' findings from the literature, classifying similar themes and findings, and drawing conclusions. The findings of this review, product portfolio management is crucial for maximizing return, gaining a competitive advantage, and efficiently allocating resources. Effective portfolio management is essential for performance optimization and risk analysis in the insurance and banking sectors. Strategic methods and portfolio maps positively influence portfolio performance. The review recommends that organizations should prioritize portfolio management practices to maximize profitability, balance business strategy, and support business strategy.